Cookie Policy

Last updated 11th May 2022

Any website you visit is likely to store information from your browser, using cookies. This is to collect and understand information about you and your preferences, and is designed to make your browsing experiences more interesting and useful to you.

Some of the cookies are necessary to make our complicated system work well for you, others are to help you find the information you want, participate in the events and competitions that you choose, and get messages, including on social media, that suit your search and profile history.

But you don’t have to have them all if you don’t want – your privacy is your right – and so, like other websites, we have defined the different categories of cookies so you can choose to accept or refuse, as you wish.

Just so you know, this site is owned and managed by Yakult UK (‘We’). We do reserve the right to change this Privacy Policy at any time without notice but you’ll easily see our changes when you look at the LAST UPDATED notice on the top of this page. Changes notified will be implemented immediately.

Yakult uses cookies and other technologies on this website to:

  1. assess the use of our website by each website visitor (statistical cookies),
  2. to remember your preferences and settings (functional cookies),
  3. to provide you with social media functionality
  4. [and to provide you with relevant content (including our own advertisements)].

You can find out more about these technologies and how you can refuse or delete them by reading our cookie statement. By continuing to use our website without changing your settings you consent to our use of cookies and other technologies in accordance with our cookie statement.

What are these cookies and other technologies?

Cookies are small text files that are placed on your device via our website. The next time you visit our website, web beacons will allow us to recognize the cookie and your device. These web beacons will also read how you use our website. Pixel tags allow us to place relevant content for you on our website.

What is the function of these cookies and other technologies

Below we list the different types of cookies that may be used on the Site. Note that where information collected through cookies constitutes personal information, the provisions in the Privacy Policy apply and complement this Cookie Policy.

Essential Cookies

  • Purpose: Essential cookies are necessary for the Site to work. They help you move around it and to use its services and features. Without these absolutely necessary
    cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features you request.
  • Storage duration: N/A
  • Third party: WordPress Privacy Policy
  • Cloudinary is a hosting service provided by Cloudinary Ltd.
  • Personal Data processed: various types of Data as specified in the privacy policy of the service.
  • Third party: Cloudinary Privacy Policy
  • YouTube is a video content visualisation service provided by Google Ireland Limited that allows this Application to incorporate content of this kind on its pages.
  • Personal Data processed: Tracker; Usage Data
  • Third party: Google Privacy Policy.

Analytics cookies

  • Purpose: This analytics cookie tracks and reports on website use, to help us improve the site
  • Storage duration: N/A
  • Third party: Google, Inc. Privacy statement
  • Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilises the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
  • Purpose: Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
    This integration of Google Analytics anonymises your IP address. It works by shortening Users’ IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
  • Personal Data processed: Tracker; Usage Data
  • Third party: Google Privacy Policy – Opt Out
  • Google Tag Manager is a tag management service provided by Google Ireland Limited.
  • Personal Data processed: Tracker; Usage Data
  • Third party: Google Privacy Policy

Social Media Cookies

  • Purpose: This cookie tracks when you share our information on Facebook and other social media.
  • Storage duration: N/A
  • Third party: Facebook Privacy Policy
  • Facebook Ads conversion tracking (Facebook pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta advertising network with actions performed on this Application.
  • Purpose: The Facebook pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Audience Network.
  • Personal Data processed: Tracker; Usage Data
  • Third party: Facebook Privacy Policy
  • Purpose: This cookie tracks analytics and view rates on YouTube.
  • Storage duration: N/A
  • Third party: Google, Inc. Privacy statement

How can you remove cookies?

If you want to prevent cookies and other technologies being placed on your device, or used when you visit our website, you can change your browser’s settings or options on your device. Please click on the links below to read your browser’s user guidance on changing settings or options.

 Microsoft Edge
 Google Chrome

Contact Us

If you have any further questions, please contact us via